Stop Deceptive Labeling of “Natural” Meat
This alert expires January 28, 2008
Consumer polls indicate the average person imagines meat labeled “Naturally Raised” comes from animals that spent their drug-free lives freely roaming the fields of a family farmer, eating wild flora and fauna, and being (at least somewhat) humanely slaughtered. In fact a 2007 Consumer Reports survey shows 83% of consumers assume such labeling means “it came from an animal raised in a natural environment.” In stark contrast, the USDA, under pressure from big agribusiness, has released a standard for “Naturally Raised” meats that is so weak it would apply to a cloned animal raised in the confines of a factory farm. The public comment period on this labeling standard only lasts until January 28, so take action now before this type of labeling becomes as ubiquitous as corporate lobbyists on Capitol Hill. To read the full proposed standard, go to the AMS web site at http://www.regulations.gov/ (insert “naturally raised” in the search box provided on the site).
All comments, due by January 28, should reference docket number LS-07-16. Comments can be submitted by clicking here and using our action form.
1. The AMS web site at http://www.regulations.gov/ (insert “naturally raised” in the search box provided on the site) or click on Comment Form to go directly to the online form.
2. The Mail:
Naturally Raised Marketing Claim
Room 2607–S, AMS, USDA,
1400 Independence Avenue, SW
Washington, DC 20250–0254
3. By Fax (202) 720–1112.
source: www.organicconsumers.org